Brochure types


Englische Broschur

This is a softcover brochure in which a dust jacket is placed around the cover cardboard and glued to the spine. The dust jacket has a flap at the front and back, which is folded around the cardboard.



A Flexcover is, as the name suggests, a flexible cover with 1 mm thick cardboard in the binding. It can be made with round/cornered book corners or with straight/round spine.


A hardcover book is processed with hardboard as cover. This is connected to the contents with the front and back pages, the spine is not glued to the cover, so that a hollow space is created when the cover is opened.

Integral Cover

This cover is similar to the flexcover but with a soft cover. You can also produce round/cornered book corners or a straight/round spine.



With the Layflat binding, the spine lies straight on the ground when opened, pages overflowing images can be seen without loss in the binding.



The special feature is the six-fold grooved cover, here the book block is only glued to the cover on the first and last page, the spine remains free and can thus be opened completely straight, without image loss in the fold.


Swiss Binding

With the Swiss brochure, the book block is only glued to the right inside of the cover, which makes it easy to open. The spine can either be glued or produced as open thread stitching as well as with soft or hard cover.



Here a cardboard is used as cover to keep the book flexible and light. The cover can be printed on both sides and the contents are glued to the spine.




Saddle Stitching 

Here, two to four staples are stapled through the back. You can choose between two different staples: the normal flat staples and the ring staples. Only suitable for a maximum of 96 pages.


Thread Stitching

Here several folded sheets can be placed on top of each other. These are stapled by threads in the waistband and sewn together. This way the book block can be opened very easily and is quite stable, which makes it the highest quality binding method. Even greater stability is achieved by gluing the sewn sheets together, gauze and gluing them to the spine of the binding.


Thread Knot Binding

This type of binding is now only rarely used and only to a small extent. Here threads are pulled through the back of the folded sheet and then knotted.


Japanese Stab Binding

A binding variant, which is rather used for special art prints etc. The sheets are printed on one side only, folded in the middle and bound on the open side, so that with little content a lot of volume is created and nothing shines through from the other side.


Perfect Binding

With perfect binding, several sheets are collected, cut open at the bundle and glued. Sometimes this is also milled before gluing to achieve greater stability.


Open Thread Stitching

See thread stitching. Here, no binding is used but a cover and end sheet made of different materials, but these can also be omitted. You can work with transparent glue, so the threads remain visible.


Stitch Binding

The Stitch Binding differs from thread knot binding in that a thread is pulled through the waistband with small stitches. This serves as an eye-catcher and gives the product a special effect.

Wiro Binding

Also called spiral binding, here the sides are punched several times individually and a spiral is pulled through, this can be made of metal or plastic. The advantage of this method is that other materials such as transparent paper, thin wooden plates, foils or similar can be bound without any problems.


Flyers and Folding Products


Without Fold


For normal flyers, posters, billboards, calendars, business cards, postcards or as an insert
All possible formats, printed on one or both sides


Half Fold or 4-Page Fold


For greeting cards, flyers, company brochures, table displays, manuals or leaflets
Also called layer fold. Can be folded in portrait or landscape format

Letter Fold or 6-Page Roll Fold


For advertising flyers, display stands, beverage lists or as an openable page in a brochure or similar.
Mostly in DIN long portrait format, sometimes also in A4 portrait format, the folded page must be shortened by 2 mm


Gate Fold or 6-Page Gate Fold


For invitation cards or advertising flyers, if the content should surprise
Often also printed in large format for presentations or trade fairs as a display


Close Gate Fold or 8-Page Gate Fold


For mailings, advertising flyers, invitation cards, offer cards or integrated in a brochure
Mostly in DIN long portrait or A4 portrait format, both inside pages must be shortened by 2 mm


8-Page Accordion or 8-Page Z Fold


For photo series, chronological listings, invitation cards, advertising flyers, mailings
Sometimes also serves as a stand-up display (depending on paper thickness), all pages have the same size


Double Parallel Fold or 8-Page Parallel Fold


For advertising purposes and mailings
All pages are of the same size, usually as A4, but special formats are also possible


8-Page Roll Fold 


For advertising purposes, for company presentation or integrated in a brochure or similar.
Each folded page must be 2 mm smaller than the previous one (e.g. 101-103-105-105 mm)


8-Page Cross Fold 


For posters as inserts in brochures or magazines, as flyers or operating instructions
In all DIN formats up to A3 portrait and landscape format possible


10-Page Parallel Fold


For photo series, for advertising purposes or as mailing
The first two sides must be 2 mm larger than the remaining sides (e.g.: 103-103-103-105-105 mm)


12-Page Roll Cross Fold


For maps or advertising purposes
The folded sides must also be shortened by 2 mm here


16-Page Cross Fold


As package insert, for advertising purposes
Basis for most books or catalogues with a higher number of pages


16-Page Parallel Cross Fold


As package insert, map or for advertising purposes
All pages are the same size


32-Pages Fold


As package insert, map or for advertising purposes
All pages are the same size, used for smaller formats (< A5)
Front side varies depending on intended use